<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[What if Instead? : One Size Fits None: the Book]]></title><description><![CDATA[Authors Alejandro Juárez Crawford and Miriam Plavin-Masterman show how anyone — from managers and students to community leaders and employees — can use a structured, collaborative process to design solutions that work. Drawing on research conducted in more than 20 countries, they show how digital tools, guided experimentation, and real-world feedback can equip readers to move from passive users to active creators in their organizations and communities. ]]></description><link>https://www.whatifinstead.net/s/one-size-fits-none</link><image><url>https://substackcdn.com/image/fetch/$s_!t8lR!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe7da4bc7-fffd-450a-9b5d-9ec09823b32c_1280x1280.png</url><title>What if Instead? : One Size Fits None: the Book</title><link>https://www.whatifinstead.net/s/one-size-fits-none</link></image><generator>Substack</generator><lastBuildDate>Fri, 21 Aug 2026 22:23:15 GMT</lastBuildDate><atom:link href="https://www.whatifinstead.net/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[What if Instead?]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[whatifinsteadpodcast@substack.com]]></webMaster><itunes:owner><itunes:email><![CDATA[whatifinsteadpodcast@substack.com]]></itunes:email><itunes:name><![CDATA[What if Instead?]]></itunes:name></itunes:owner><itunes:author><![CDATA[What if Instead?]]></itunes:author><googleplay:owner><![CDATA[whatifinsteadpodcast@substack.com]]></googleplay:owner><googleplay:email><![CDATA[whatifinsteadpodcast@substack.com]]></googleplay:email><googleplay:author><![CDATA[What if Instead?]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block><item><title><![CDATA[📧 Listen Up: It's Time for an Entrepreneurial Revolution]]></title><description><![CDATA[SPECIAL ANNOUNCEMENT: Our Options have recently changed...One Size Fits None: Time for an Entrepreneurial Revolution is now available as an audiobook!]]></description><link>https://www.whatifinstead.net/p/listen-up-its-time-for-an-entrepreneurial</link><guid isPermaLink="false">https://www.whatifinstead.net/p/listen-up-its-time-for-an-entrepreneurial</guid><dc:creator><![CDATA[What if Instead?]]></dc:creator><pubDate>Mon, 17 Aug 2026 13:03:02 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!UiIW!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F151627c7-a002-4dde-81f7-b3f50d7e895c_1080x1080.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<h2><strong>The Problem: One Size Fits </strong><em><strong>No One</strong></em></h2><p><span>If you&#8217;ve spent too many nights doom-scrolling through bad news and thinking that there is nothing you can do about it, you&#8217;re not alone.</span></p><p>Every day, we turn on the news and see a new problem somewhere in the world.</p><p>Then we get in our cars and drive to a local store, or down our struggling Main Street, where we&#8217;re confronted with problems much closer to home: power lines brought down by storms, food pantry lines, skyrocketing grocery prices, boarded-up storefronts; the list goes on.</p><p><span>We&#8217;ve gotten use to the every day desperation of life in cattle class.</span></p><p>And we&#8217;ve also gotten used to the idea that real change can only happen if someone else, somewhere far away, with access to enormous resources, swoops in to save us.</p><p>But what if that&#8217;s not true?</p><p>What if we don&#8217;t have to wait for someone else to fix what&#8217;s broken? What if <em>there is something you can do </em>about it?</p><p><strong>What if we can build the solutions right here, in our own backyards, with the resources we already have?</strong></p><p><span>That question is at the heart of </span><em><span>One Size Fits None: Time for an Entrepreneurial Revolution</span></em><span> &#8212; now available as an </span><strong><a href="https://open.spotify.com/show/53vuldOC7g7O8M7Vs61pVz?go=1&amp;sp_cid=90bbf365fd3c0677d68584676e819368&amp;utm_source=embed_player_p&amp;utm_medium=desktop&amp;nd=1&amp;dlsi=c8a8cf0ddd814653"><span data-color="#3c78d8" style="color: rgb(60, 120, 216);">audiobook on Spotify</span></a><span> and will be available next week on Audible/additional streaming platforms: </span></strong></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!UiIW!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F151627c7-a002-4dde-81f7-b3f50d7e895c_1080x1080.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!UiIW!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F151627c7-a002-4dde-81f7-b3f50d7e895c_1080x1080.png 424w, https://substackcdn.com/image/fetch/$s_!UiIW!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F151627c7-a002-4dde-81f7-b3f50d7e895c_1080x1080.png 848w, https://substackcdn.com/image/fetch/$s_!UiIW!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F151627c7-a002-4dde-81f7-b3f50d7e895c_1080x1080.png 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class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><iframe class="spotify-wrap podcast" data-attrs="{&quot;image&quot;:&quot;https://i.scdn.co/image/ab676663000022a893d39d5d8d92f5d762603037&quot;,&quot;title&quot;:&quot;One Size Fits None: Time for an Entrepreneurial Revolution&quot;,&quot;subtitle&quot;:&quot;Alejandro Ju&#225;rez Crawford, Miriam Plavin-Masterman&quot;,&quot;description&quot;:&quot;Podcast&quot;,&quot;url&quot;:&quot;https://open.spotify.com/show/53vuldOC7g7O8M7Vs61pVz&quot;,&quot;belowTheFold&quot;:true,&quot;noScroll&quot;:false}" src="https://open.spotify.com/embed/show/53vuldOC7g7O8M7Vs61pVz" frameborder="0" gesture="media" allowfullscreen="true" allow="encrypted-media" loading="lazy" data-component-name="Spotify2ToDOM"></iframe><p></p><h2>Please listen closely &#8230;</h2><p><span>One size solutions don&#8217;t work.</span></p><p><span>There is no single solution for the problems we are all experiencing today.</span></p><p><span>Why?</span></p><p><span>Because no two problems &#8212; or communities &#8212; are the same.</span></p><p><span>Systemic problems </span><em><span>affect </span></em><span>everyone, but they don&#8217;t </span><em><span>impact</span></em><span> everyone in the same way.</span></p><p><span>Climate-change creates wildfires in California and flooding in the Carolinas.</span></p><p><span>Food insecurity in South America looks different from food insecurity in North America.</span></p><p><span>A lack of financial access in one community may look completely different from a lack of educational opportunity in another.</span></p><p><span>And yet, we continue to search for universal solutions.</span></p><p><span>Why?</span></p><p><span>Because one size solutions are easier to implement; and often less expensive for large corporations or organizations.</span></p><p><span>However, solutions designed for such a massive scale often fail to account for the people who actually have to live with the consequences of </span><strong><span>cheap, universal, pre-packaged problem-solving.</span></strong></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.whatifinstead.net/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.whatifinstead.net/subscribe?"><span>Subscribe now</span></a></p><h2><strong><span>From waiting for a fix to building a solution</span></strong></h2><p><span>So how do we start to tackle problems like climate change or food insecurity? </span></p><p><span>With everyday entrepreneurship and shared solutions.</span></p><p><span>We often think of entrepreneurship in terms of startups, growth, investment, and markets.</span></p><p><span>But entrepreneurship can be something much more common, and much more accessible. </span></p><h2><strong><span>Local Action Can Create Global Conversations</span></strong></h2><p><span>The principles explored in </span><em><span>One Size Fits None: Time for an Entrepreneurial Revolution </span></em><span>have inspired experiments and initiatives across the globe.</span></p><p><span>In Bulgaria, the ideas helped inspire a </span><strong><span>sustainable farming initiative</span></strong><span>.</span></p><p><span>In Afghanistan, the tools and insights provided by the book supported efforts to open </span><strong><span>school for girls</span></strong><span>.</span></p><p><span>Different countries.</span></p><p><span>Different problems.</span></p><p><span>Different communities.</span></p><p><span>Different solutions.</span></p><p><span>And that&#8217;s exactly the point.</span></p><p><span>The goal isn&#8217;t to copy a successful model from one place and paste it into another.</span></p><p><strong><span>It&#8217;s to understand the principles behind what worked so that it can be adapted and applied at the local level. </span></strong></p><h2><strong><span>Entrepreneurial Revolution = Local Empowerment</span></strong></h2><p><span>If we want more resilient communities, we need to change who gets to participate in creating solutions.</span></p><p><span>The people closest to a problem often understand its nuances better than anyone else.</span></p><p><span>They know what has already been tried and failed.</span></p><p><span>And they know what&#8217;s been tried and works!</span></p><p><span>So instead of asking communities to wait for a top-down solution, we should be asking:</span></p><p><strong><span>What would happen if we gave them the tools, resources, and freedom to experiment?</span></strong></p><p><span>That is the entrepreneurial revolution.</span></p><p><span>Not necessarily building the next billion-dollar company or disrupting an entire industry. (Although, it might be!)</span></p><p><span>Sometimes it just means finding a new way farm during monsoon season or creating a local financial alternative to the big commercial banks.</span></p><p><span>The world doesn&#8217;t need more people staring at impossible problems and feeling powerless.</span></p><p><span>It needs more people willing to create solutions out of problems! </span></p><h2><strong><span>Keep the Conversation Going</span></strong></h2><p><span>Ready to explore more of these ideas?</span></p><p><span>You&#8217;re in luck.</span></p><p><em><span>One Size Fits None: Time for an Entrepreneurial Revolution</span></em><span> is now available as an </span><strong><a href="https://open.spotify.com/show/53vuldOC7g7O8M7Vs61pVz?go=1&amp;sp_cid=90bbf365fd3c0677d68584676e819368&amp;utm_source=embed_player_p&amp;utm_medium=desktop&amp;nd=1&amp;dlsi=c8a8cf0ddd814653"><span>audiobook</span></a></strong><span> on Spotify&#8212; with availability on Audible and other major streaming platforms coming soon!</span></p><p><strong><span>And don&#8217;t forget to listen in to our Special Podcast Episode: </span><a href="https://what-if-instead-podcast.simplecast.com/episodes/one-size-fits-none-time-for-an-entrepreneurial-revolution-audiobook"><span data-color="#1155cc" style="color: rgb(17, 85, 204);">https://what-if-instead-podcast.simplecast.com/episodes/one-size-fits-none-time-for-an-entrepreneurial-revolution-audiobook</span></a></strong><span data-color="#1155cc" style="color: rgb(17, 85, 204);"> </span><strong><span><br><br></span></strong></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.whatifinstead.net/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks you for joining our conversation! Subscribe to hear more and find out What If? Instead </p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item></channel></rss>