What if Instead?

📧 Listen Up: It's Time for an Entrepreneurial Revolution

SPECIAL ANNOUNCEMENT: Our Options have recently changed...One Size Fits None: Time for an Entrepreneurial Revolution is now available as an audiobook!

Aug 17 • What if Instead?

1

My Neighbor Affects Me: Co-Creating Wildfire Resilience

39,090 wildfires later…we sat down for a conversation with Alister Watt to find out how community led fire resilience can be built from the ground up.

Aug 6 • What if Instead?

April 2026

The Invisible Bridge Behind Every Cup

With the price of everything, including coffee, going up, are we finally ready to find out the true cost of our daily comforts? And, once we know, how…

Apr 27 • What if Instead?

1

August 2025

A Matter of Scale

The “killer app” approach kills local innovation and optimization

Published on The Main Street Journal • Aug 20, 2025

Bottom-Up Innovation to Boost Ghanaian Entrepreneurship

“These systems were built by people who don’t care about us.

Aug 12, 2025 • Andrews Ayiku

July 2025

Scaling Local Solutions

Ghanaian Entrepreneurs Show the Way

Jul 31, 2025 • Andrews Ayiku

2

The Energy Transition: Not if, but When

An Interview with Susan Hunt Stevens

Jul 28, 2025 • Fahim Morshed

1

2

We Got Collaboration All Wrong

Dr. Evelina Van Mensel and entrepreneur Martin Nedev on making the most of differences

Jul 21, 2025 • Alejandro Juárez Crawford and Mim Plavin-Masterman

Beyond “Just Change Your Perspective”

"I had accomplished everything I wanted to accomplish in this career already. And it was like, wait, I didn’t even intend for this career. This was…

Jul 18, 2025 • Fahim Morshed

Two Books, One Power to Build a Different World

South Africa's Be a Nelson Movement: The Story That's Not in the News

Jul 17, 2025 • Alejandro Juárez Crawford and Mim Plavin-Masterman

Nobody Else Can Do It For Us

Dr. Andrews Ayiku on Building Systems that Meet People's Needs

Jul 15, 2025 • Alejandro Juárez Crawford and Mim Plavin-Masterman

June 2025

Who Am I to Do This? (And Why I Did Anyway)

"Every startup shouldn't exist until it does. It would have been already in existence in the first place if it were. So there's a risk that one takes to…

Jun 23, 2025 • Fahim Morshed

2